Alysha (Schlundt-Bodien) Albrecht

EXECUTIVE SUMMARY
Communications and Strategy Leader with 10+ years of experience driving enterprise communications, digital transformation, and executive messaging within public-sector and workforce development ecosystems. Proven ability to align communications strategy with organizational priorities, federal grant initiatives, and statewide workforce policy objectives. Trusted partner to executive leadership and board members, delivering high-impact messaging, stakeholder engagement strategies, media relations, and data translation that influence decision-making across government, employer, and economic development audiences. Experience leading cross-functional initiatives supporting multi-million-dollar federal funding, platform modernization, and high-visibility public announcements at the state level.

EXECUTIVE CAPABILITIES
Enterprise Communications Strategy, Organizational Brand & Reputation Management, Executive & Board Advisory, Digital Transformation & Website Governance, Federal & State Grant Communications, Labor Market Intelligence & Data Strategy, Public Sector & Government Relations, Media & Public Affairs, Change, Management & Organizational Alignment, Cross-Functional Leadership, Stakeholder Engagement & Employer Strategy, Strategic Planning & Initiative Launch, Crisis Communications, Integrated Marketing & Content Ecosystems

PROFESSIONAL EXPERIENCE
Communications Manager (Director-Level Scope)
SEMCA Workforce Intelligence Network (WIN) | 2021–Present
Lead enterprise communications strategy for a regional workforce intelligence organization serving policymakers, employers, economic development leaders, and state agencies across Southeast Michigan.

• Direct organizational communications strategy aligning workforce intelligence initiatives with regional and state economic development priorities.
• Led end-to-end redesign and governance of the WIN family of websites, improving accessibility, information architecture, and stakeholder usability across multiple platforms.
• Repositioned executive-facing reports (Annual Reports, Labor Market Reports, Commuter Pattern Reports, EV Jobs Academy Career Profiles) to enhance clarity, visual storytelling, and policy impact.
• Serve as communications lead supporting a $5.8M U.S. Department of Labor Apprenticeship Building America grant, ensuring alignment across federal, state, and employer stakeholders.
• Provide strategic communications oversight and project management for the State of Michigan MITTEN Region 9 broadband equity initiative in partnership with the Michigan High-Speed Internet Office.
• Translate complex labor market and economic data into executive-ready messaging used by boards, legislators, workforce agencies, and industry leaders.
• Lead high-level press and public affairs efforts, including statewide announcements distributed through the Office of Governor Gretchen Whitmer and the Michigan Department of Labor and Economic Opportunity.
• Develop employer engagement and media strategies elevating board members, workforce leaders, and regional partnerships.
• Advise executive leadership on messaging frameworks, stakeholder positioning, and strategic communications planning.
• Implement analytics-informed content strategies to strengthen reach, engagement, and stakeholder adoption.

Communications Specialist
Charter Township of Van Buren | 2019–2021
Directed municipal communications strategy supporting executive leadership, residents, and regional media outlets.

• Oversaw multi-channel communications ecosystem (web, social, video, print, internal platforms).
• Developed crisis communication protocols and executive messaging during high-impact community events.
• Increased regional media visibility with placements in MLive, Detroit Free Press, and local broadcast news.
• Supported HR and leadership communications for grant-funded initiatives.

Training & Facility Coordinator
Community Television Network – City of Ann Arbor | 2011–2019
Led communications training programs and grant-supported community media initiatives.

• Managed cross-sector partnerships with University of Michigan, Ann Arbor Public Schools, and nonprofit organizations.
• Supervised interns, volunteers, and part-time staff, establishing operational and communication standards.
• Developed grant materials and educational content supporting funded collaborations.
• Contributed to scholarly publications and community engagement initiatives.

Leslie Science & Nature Center Ann Arbor, Michigan | April 2013- October 2013 Marketing Coordinator

• Assisted the Communications & Development Director with design, production, inventory & planning of print marketing materials.
• Maintained & nurtured communication with local community bloggers; lead efforts to develop sustainable relationships with those bloggers. 
• Coordinated & monitored distribution of information to online events calendars.
• Collaborated with the Communications & Development Director to create documentation of LSNC’s social media, marketing procedures & strategies.

Mid Michigan Area Cable Consortium Network Mount Pleasant, Michigan | May 2010 – March 2011 Promotional/Multimedia Support, MAC TV Network

• Produced cable programs remotely & in a studio using cameras & audio equipment to create productions for Public, Education & Government Access (PEG) channels.
• Organized & developed classes, brochures, conference booklets & handouts.
• Designed & updated websites, promotional writing material & advertisement pieces.
• Coordinated programming, video on demand, graphics design & social media.

EDUCATION
Bachelor of Applied Arts, Integrative Public Relations (Media, Technology, Production and Design) | Central Michigan University (CMU)

EXECUTIVE LEADERSHIP & DISTINCTIONS
Uniform Administrative Requirements for Federal Grants: 2 CFR 200 (Subparts A-D) (2024)
Aspen Institute Workforce Leadership Academy Fellow (2023)
U.S. Chamber of Commerce Foundation Talent Pipeline Management Practitioner (2021)
Neutral Zone Youth Driven Spaces Certificate (2015)
Philo Festival of Media Arts Award Winner (2012–2019)
Executive Member of the Year Award (2008)
Office of Student Life Star Awards (2007- 2010)

VOLUNTEER INVOLVEMENTS

Raptor Center of Southeast Michigan, Executive Director – present
Cash 22, Producer and Director
Central States Region Alliance for Community Media, Chair
Michigan Chapter Alliance for Community Media, President
Leslie Science & Nature Center, Raptor Volunteer
CMU Program Board, Public Relations Chair